Parsons Festival — Project Introduction

Parsons Festival is an annual celebration showcasing the work and creativity of the Parsons community across New York City. As part of the festival’s visual design team, I worked on translating its visual identity into physical and environmental applications, including large-scale building vinyls, banners, and event materials.

My focus was on adapting the visual system across different scales and formats while maintaining a consistent identity. Through typography, composition, and spatial considerations, the designs moved beyond the screen and became part of the physical festival experience.