Graphic design
Big Data Zoo is discussing the theory of "Tittytainment", which is to make 80% of marginalised people to keep themselves in peace and divert their attention with entertainment information.
Therefore, I chose ten different types of videos corresponding to ten different types of people in Tiktok, and made a series of materials about the Zoo to reflect the irony of the phenomenon that Big Data has been feeding them and keeping them in captivity.
The design of the animals comes from the traditional Chinese patterns, because I think the animals in the ancient traditional patterns are simple and very dull under the ancient people's carving, after I exaggerate them, such a strange animal pattern, which is exactly the feeling of animal stereotypes that I want
I formulated ten animals that are attracted to different types of videos and made a set of animal presentation
boards
I drew up a zoo, comparing marginalised people to animals in the zoo, making different kinds of tickets
By selecting ten different types of videos from tiktok and using big data to deliver them to ten different people, I set up these ten different videos as "feeds" to be delivered to ten different designated "animals". Above the feed pack is a link to the tiktok video.
I hypothesised and designed a big data zoo map based on the Beijing Zoo map.
The design content of the warning sign shipping the design content of the warning sign uses irony uses irony
uses irony.
Big Data Zoo
Created by ©Yaxuan Cai 2024
Created by ©Yaxuan Cai 2024
Created by ©Yaxuan Cai 2024
Graphic design
Big Data Zoo is discussing the theory of "Tittytainment", which is to make 80% of marginalised people to keep themselves in peace and divert their attention with entertainment information.
Therefore, I chose ten different types of videos corresponding to ten different types of people in Tiktok, and made a series of materials about the Zoo to reflect the irony of the phenomenon that Big Data has been feeding them and keeping them in captivity.
The design of the animals comes from the traditional Chinese patterns, because I think the animals in the ancient traditional patterns are simple and very dull under the ancient people's carving, after I exaggerate them, such a strange animal pattern, which is exactly the feeling of animal stereotypes that I want
I formulated ten animals that are attracted to different types of videos and made a set of animal presentation
boards
I drew up a zoo, comparing marginalised people to animals in the zoo, making different kinds of tickets
By selecting ten different types of videos from tiktok and using big data to deliver them to ten different people, I set up these ten different videos as "feeds" to be delivered to ten different designated "animals". Above the feed pack is a link to the tiktok video.
I hypothesised and designed a big data zoo map based on the Beijing Zoo map.
The design content of the warning sign shipping the design content of the warning sign uses irony uses irony
uses irony.
Big Data Zoo
Created by ©Yaxuan Cai 2024
Graphic design
Big Data Zoo is discussing the theory of "Tittytainment", which is to make 80% of marginalised people to keep themselves in peace and divert their attention with entertainment information.
Therefore, I chose ten different types of videos corresponding to ten different types of people in Tiktok, and made a series of materials about the Zoo to reflect the irony of the phenomenon that Big Data has been feeding them and keeping them in captivity.
The design of the animals comes from the traditional Chinese patterns, because I think the animals in the ancient traditional patterns are simple and very dull under the ancient people's carving, after I exaggerate them, such a strange animal pattern, which is exactly the feeling of animal stereotypes that I want
I formulated ten animals that are attracted to different types of videos and made a set of animal presentation
boards
I drew up a zoo, comparing marginalised people to animals in the zoo, making different kinds of tickets
By selecting ten different types of videos from tiktok and using big data to deliver them to ten different people, I set up these ten different videos as "feeds" to be delivered to ten different designated "animals". Above the feed pack is a link to the tiktok video.
I hypothesised and designed a big data zoo map based on the Beijing Zoo map.
The design content of the warning sign shipping the design content of the warning sign uses irony uses irony
uses irony.
Big Data Zoo
Created by ©Yaxuan Cai 2024